The Beginnings.

First successes.

International.

Media coverage

blockbaytoys was founded with the aim of bringing chess back into the spotlight of society and making it more attractive to young people and women, as these groups are almost nine times less interested in chess and are severely underrepresented. At a time when attention spans are getting shorter and traditional games like chess are losing importance, we rely on modern technologies and innovative designs to breathe new life into the game. Chess is not just a game, it promotes thinking skills, patience and strategic action in a playful and scientific way - qualities that we want to bring back to the forefront.

This is highly professional entrepreneurship. The mindset that we need for innovative strength and a strong future.

— Kerstin Vorberg, Managing Director IW JUNIOR gGmbH

One team. One mission.

We are making chess great again and bringing this wonderful game back to the center of the gaming industry.


Since 2023 we have been operating as a student company, supported by the German Economic Institute and numerous partners who share our vision. With this support, we were able to create a solid foundation and are currently in the exciting phase of transition to a full-fledged start-up. With our products We are helping to make chess modern and accessible and, in the long term, to get more people – especially young people and women – excited about the game.

We present

Our board.

Chief Executive Officer

Giulio Pellino

More about Giulio

Chief Operations Officer

Moritz Klar

More about Moritz